(Memphis, TN) – Poplar Healthcare, a leading laboratory services company, recently announced its formation as the parent company to the existing entities known as GI Pathology, D-PATH Dermatopathology and OncoMetrix.
“As we continue to expand,” remarks William McDowell, CEO of Poplar Healthcare, “we felt it was imperative to have an overarching, singular brand to which our individual companies could belong, while still maintaining their unique identities. Our new branding system is one that will allow us to continue to grow by adding more sub-brands as appropriate in the future.”
GI Pathology, D-PATH and OncoMetrix are physician-owned laboratories, which give these entities great insight into the needs of patients, clinicians and healthcare organizations. Their particular focus in the areas of gastrointestinal and liver pathology, dermatopathology, and hematopathology, gives them a unique advantage over multipurpose laboratories that do not provide specialized services.
As part of its rebranding, Poplar Healthcare and its sub-brands have launched new web sites. “We are a national laboratory company,” says McDowell, “and the sophistication of our growing organization is now reflected in our online presence.” The new web sites are www.poplarhealthcare.com, www.gipath.com, www.d-path.com and www.oncometrix.com.
About Poplar Healthcare
Founded in 1995 and headquartered in Memphis, Poplar Healthcare is a leading laboratory services company. Through its GI Pathology, D-PATH Dermatopathology and OncoMetrix brands, Poplar Healthcare provides specialized laboratory testing services to a nationwide client base of gastroenterologists, dermatologists, oncologists and their patients. For more information on Poplar Healthcare, call 901.526.1912 or visit www.poplarhealthcare.com.